Bonicel

Bonicel is a branded, clinically-backed, probiotic-derived ingredient for the cosmeceutical industry shown to have substantial benefits in promoting healthier skin. When developing the Bonicel brand, the brief was all about creating a high-end impression, an exceptional ingredient that would be embraced by top skincare companies.

Simplicity and refinement were keys to achieving the desired outcome. A limited color palette making strong use of the rich amber hue of the ingredient, subtle typography, and uncluttered layouts allowed the brand to convey its desired identity and opened the door to successful industry collaborations.