Leading
creative
teams
turning
ideas into
impact
Leading creative
teams turning
ideas into impact
Leading creative teams that turn
product stories into brand impact

Some Other Brands I've Helped Shape

Prevail logo
Ganpro logo
CoEfficient logo
Allactive logo
Nourishing Sprouts logo
Enliven logo
Eupoly3 logo
Bonicel logo

Building Clarity Through Creative Leadership

I approach every initiative by first identifying what the business needs to accomplish, what the audience needs to understand, and where creative work can make the greatest difference. From there, I establish a clear direction that connects strategy to practical execution.

I focus on making complex ideas easier to understand, creating consistency across channels, and developing systems that help teams work more effectively. The goal is to create work that is not only distinctive and engaging, but also clear, purposeful, and aligned with the larger business objective.

As a creative leader, I bring together strategy, storytelling, design, and people. I work closely with stakeholders, guide and develop creative teams, and remain engaged throughout the process to ensure the work delivers against both the creative vision and the business need.

Some Nice Things Some Nice People Have Said About Me

It's a rare occurrence when you find a Creative Director who combines an acute eye for design with a completely strategic mindset, and an understanding of the role of all elements, including copy and messaging, in one talented individual. Michael is exactly that person. His strategic mindset begins with empathic listening that allows his expertise to guide a project's final outcome. In my experience in working with Michael, he's been absolutely crucial to helping define the intent, goals and look and feel of a content campaign. In this capacity, and because of his deep understanding of key performance indicators for content campaigns, his insights have led to beautifully designed pieces that meet and exceed engagement metrics and resonate with audiences. On a personal level, Michael is a strong leader with a commitment to others. He leads not only with expertise, but with kindness and compassion, facilitating communication and making the day-to-day better for everyone.

Lori Ditty
Content Digital and Brand Marketing Leader

I had the pleasure of working alongside Michael during our time at Locus Fermentation Solutions, where he served as the Creative Director. Michael led efforts to develop brand platforms and pieces for the Locus FS holding company and its various industry specific divisions. He built and led a team of top notch designers that consistently delivered exceptional work. Michael's approach to work is refreshing, as he rarely touches a project without first stopping to ask questions and make suggestions to make it significantly better. Beyond Michael's exceptional work, I sincerely enjoyed working with him. His positive demeanor and outlook on life as a whole made it such a pleasure to work with him. After our time together, I'm proud to call Michael both a colleague and a friend.

Anna Marie Murphy
VP of Marketing, Step Change Innovations

I’ve had the privilege of working with Michael at two different companies, and would work with him at every future job if I had the chance. Michael is an exceptionally talented creative director, but his expertise goes far beyond traditional branding and design. He has an unmatched ability to jump in on any project, from copywriting to strategy to even web coding. Michael always fuses aesthetics with functionality and brings every project to life better than I could have imagined. What truly set Michael apart, however, is his unparalleled calm demeanor. Regardless of the complexity or intensity of the situation, Michael always remains composed and positive. He has a soothing influence that inspired the entire marketing and creative teams. He also has a strong commitment to mentoring and supporting all of his colleagues—often putting their needs and the team's goals ahead of his own—highlighting his innate selflessness. Michael has a rare blend of technical skills, leadership and a team-first attitude; and any organization would be fortunate to have him as a part of their team.

Teresa DeJohn
Head of Marketing & PR, Locus Fermentation Solutions

Michael and I were the Marketing team at Ganeden for many years and I can't say enough great things about his work and him personally. His design work is extremely creative, always speaks to the message and is consistently done on time. He is absolutely dedicated, meticulous about the details and is always excited about trying something new. He never gives up on a problem that needs to be solved and there are many of those in the digital world. And to top it off, he's got a great sense of humor and is so much fun to be around.

Erin Miller
Marketing Director, Surgical Science