About Me

Hi, I'm Michael, full time art director, designer, husband and dad, part time woodworker, DIYer and martial artist. I like to think that my family and hobbies contribute to my overall design sensibilities and enable me to approach design challenges from different perspectives.

I often say that design is the process of taking an idea, concept or information and communicating it in a way that makes it more powerful, meaningful, relevant and accesible to the target audience. And that's my goal with every project I take on.

My design philosophy is Concept is King. Cliché? Maybe. But a great concept will be the North Star of any project, guiding the process and leading to great results.